Brand Identity refers to discovering your business’s unique identity, and it generally includes two components; Visual Components and Intangible Components. Visual Components include your company name, logo, colours, and other graphic or text elements. Intangible Components are the impressions associated with a product or service which emanate and settle in the minds of individuals who come in contact with your business.
Branding your company by having a unique brand identity aims to establish a significant and differentiated presence in the market which attracts and retains loyal customers! Your unique brand design is really the description of what your business stands for and nothing differentiates a business, product or service better than a brand that is uniquely yours! This is the exact reason why it is so important to discover your unique identity.
In essence your brand is your promise which you make to your customer. Your brand defines what they can expect from your products or services, and also says how your offering is different from your competitors. The foundation of your brand is your unique logo. Your website, promotional material and packaging should all have your unique logo incorporated into it in order to communicate your brand with the world.
A vision statement describes where you would like to see your company in the future.
A mission statement defines the purpose of the company.
The intangible emotions which you want your customers to feel when they experience your brand.
A brand’s personality describes the way a brand speaks, behaves, thinks, acts, and reacts.
A brand value proposition, is a statement which articulates your product or service’s unique value, and how it benefits customers.
Should you want to spice up your existing brand, or give your new brand the best first impression, we are the ones who can help you do just that! We have the best company branding ideas, from logo design to web design, we’ll make your brand as awesome as can be!
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