Pay Per Click Advertising Services

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Pay Per Click Advertising Services

Pay per click, also known as PPC, is a form of digital marketing. Advertisers pay a fee each time their ads are clicked, hence pay per click. It is a way of buying instant visits to your website, rather than earning visits organically through search engine optimisation.

Search engine marketing is one of the most popular forms of PPC. This is how it works: You place a bid on certain keywords which relates to your business. Each time someone searches for these keywords your website pops up to the top of the search result pages and you only pay when someone clicks your ad, visits your website or contacts you.

It allows you to receive instant traffic to your website. Your ads are positioned on top of the search result pages when users are searching for your products or services.

When PPC is done properly, the fee is marginal, because a visit from someone is more than what you pay for it initially. Example: If you pay R15 a click, but results in a R2000 sale, then you make a really good profit.

In order to receive the best results, a lot goes into making sure that you receive a good return on investment.

If you are already advertising using Pay Per Click Advertising we can manage your existing campaign.

We offer comprehensive services, from the actual creation of your ads to managing your campaigns. We also assist in optimising your website’s landing pages, to improve user experience.

Because of our relationship with Google, we are notified on product updates, new research and future training events. This allows us to keep your campaign/s fresh and ahead of your competitors.

Google AdWords Pay Per Click Advertising

Google AdWords is is one of the most popular PPC advertising platforms in the world. With Google AdWords your ads can appear on Google search, plus and maps. Here is a video which explains how the Google AdWords auction works.

Insights on the Google's AdWords Auction

How Can We Help?

If you are already advertising using Pay Per Click Advertising we can manage your existing campaign. We offer comprehensive services, from the actual creation of your ads to managing your campaigns. We also assist in optimising your website’s landing pages, to improve user experience. Because of our relationship with Google, we are notified on product updates, new research and future training events. This allows us to keep your campaign/s fresh and ahead of your competitors.

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